Launch You’ll Love: Warby Parker’s Man of Steel FramesMay 21, 2013 @ 4:10 pm
If you’ve ever wanted glasses with change-the-world superpowers, Warby Parker just created them. The one-for-one eyewear company, which donates a pair of glasses for each pair sold, teamed up with Warner Bros. Pictures to create a limited-edition capsule collection inspired by Superman’s alter-ego Clark Kent, who will hit the big screen on June 14 in Man of Steel. The collection includes two frames each for men and women—“one bold and one bookish,” Warby Parker co-founder Neil Blumenthal describes—and each “perfect for all of your civilian responsibilities.” In addition to donating a pair of frames to someone in need with every $95 pair sold, $15 of each purchase will be donated to 826NYC, a non-profit dedicated to helping students’ writing skills. Now that’s a powerful purchase! Visit warbyparker.com/man-of-steel to shop the collection now.
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