Product With a Purpose: Ben Affleck for TOMS ShoesMay 15, 2013 @ 1:00 pm
Ben Affleck is dipping his toes in TOMS shoes! The star teamed up with the one-for-one shoe company to design limited-edition shoes for men and women that supports his organization, the Eastern Congo Initiative (ECI). Affleck founded ECI in 2010 to help the people of the eastern Congo build up their community so that it can flourish both economically and socially. The shoe represents his organization, as it is inspired by traditional Congolese textiles. “Getting involved in something, helping others, improving the fabric of the universe—I believe that if you do that, even just a little bit, I think you’ll find your life gets better, too,” he said. Visit toms.com to purchase a pair for $59. Not only will TOMS donate a pair of shoes to a child in need in accordance to the company’s one-for-one model, $5 dollars from each sale will be donated toward ECI’s programs for youth and families in the region.
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