Best Beauty Buys 2013 - Mascara See All Photos Time Inc Photo Studio (2)

Forget the twisted mascara wands and rotating brushes—we’ve tested them all and L’Oreal‘s Voluminous Original came out on top as the best inexpensive mascara in our 2013 Best Beauty Buys! The secret lies in the ample amount of panthenol used in the formula, which makes the product easier to apply while also hydrating your lashes. Hair and makeup pro Tasha Reiko Brown loves it so much, she’ll skip the falsies when working with her famous clientele like Jordin Sparks. “I’ve spent thousands on mascara—this is the best!” she told us. And the feeling is mutual; the product is such a staple in our makeup bags, that its stay-put counterpart also won best waterproof mascara of 2013! Pick up a tube of L’Oreal Voluminous Original for $8 at drugstore.com.

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BEST BEAUTY BUYS 2013!

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