App to Try: Nike’s PhotoiD Customizes Sneakers Based on Your Instagram PhotosApr 23, 2013 @ 5:30 pm
Nike iD, the shoe brand’s customization arm, has introduced the ultimate in fashion-meets-technology: an app called Nike PhotoiD that designs sneakers in custom colorways inspired by the hues found in your Instagram photos. Here at InStyle.com, we couldn’t resist the opportunity to sneaker-fy some of our own shots, like this photo we snapped at the Oscars. Head over to photoid.nike.com to upload your own Instagram photo, choose a shoe (from the Air Max 1, 90, and 95), watch the color machine pick up the prominent tones in your shot, choose from four options, and if you love it enough, purchase your very own pair for $135. It’s so fun, we didn’t stop with one! Click through to see four more Nike-fied InStyle Instagram sneakers.