Marc Jacobs is taking us on a trip down memory lane! The fashion designer stars in a new campaign for Diet Coke—he’s the creative director for the soda this year—and it celebrates three decades worth of MJ fashion to correspond with the 30th anniversary of the fizzy drink. Watch the video above to get a glimpse of Jacobs in the ’80s (he launched his label in 1986), ’90s, and ’00s. Honestly, it’s just 72 smile-worthy seconds, and you definitely deserve that today.

Plus, see Marc Jacobs’s latest collection.

Marc's New Collection!

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