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With graphic black-and-white outfits making a strong appearance at the SXSW Festival in Austin, Texas this week, we’re thrilled to see some color contrast in the mix thanks to Selena Gomez in (Dolce & Gabbana), Ashley Benson, and Michelle Monaghan (in Roksanda Ilincic). The citrus-y hue was popular last year when Pantone named it the Color of 2012 (a title emerald green has claimed for 2013), and it’s an anything-but-subtle look you can try, too. Bright and bold, tangerine looks best worn in solid blocks. Stick to a classic silhouette and experiment with fun, high-contrast accessories for day or accent with basic black for a chic evening look.

See how more stars work tangerine in the gallery.

MORE:
• SXSW Fashion Trend: Black-and-White
• How to Wear Tangerine
• Trend to Try: Tangerine Lipstick Like Ciara