Diet Coke named Marc Jacobs as its creative director for 2013 (take that Pepsi/Beyonce!) and last night, he revealed his creative designs for the fizzy bottles and cans at a bash in London. The illustrations represent the drink’s 30th anniversary, which is why they feature graphic drawings inspired by the ’80s, ’90s, and ’00 decades. “Diet Coke is an icon… and I love an icon,” Jacobs said in a statement. Cute, right? Too bad we can’t snap ’em up just yet—the products are only available in select European countries for now. (Good news if you planned a Eurotrip!)
Plus, see Marc Jacobs’s latest collection.