Target’s Next Designer Collaboration Has a Charitable Touch, Thanks to Lauren Bush Lauren’s FEED USA PartnershipMar 11, 2013 @ 1:34 pm
Target is known for its amazing designer collaborations—Missoni, Prabal Gurung, Gwen Stefani, to name a few—and now, it’s adding a charity element to its next big partnership: FEED USA + Target. The retailer teamed up with Lauren Bush Lauren’s FEED organization to create 50 limited-edition pieces set to hit shelves this June, including home goods, stationery, apparel, and accessories with prices ranging from $3 to $400. Most importantly, the Target line will incorporate the main element that made the FEED charity so popular: Each sale will directly feed children. Sales from the Target line will benefit Feeding America, a national hunger-relief charity, and even better, each product will features a number on it showing exactly how many meals it provides. “Through product sales, we hope to provide 10 million meals to Americans in need, which would make it the largest U.S. initiative in FEED’s history,” Lauren said in a statement. “I am proud that we will be able to empower guests to make a measurable impact through the purchase of the FEED USA + Target collection.” Support the cause by Tweeting the hashtag #FEEDUSA and by shopping the collection, in stores and on target.com starting June 30th.
Plus, see which other causes celebs and fashion brands get behind.