Gucci continues its long history of supporting women’s rights (following a seven-year partnership with UNICEF to fund women’s education) with the launch of Chime for Change, the brand’s new global campaign to raise awareness for female empowerment founded by Gucci’s creative director Frida Giannini, Beyoncé, and Salma Hayek Pinault. “I am proud to be joining the growing international movement on behalf of girls and women around the world,” said Hayek Pinault, who attended the TEDxWomen luncheon yesterday in Long Beach to officially launch the foundation, along with supporter Jada Pinkett Smith. “I believe that by working together, we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.” The organization, which will have a T-shirt up for grabs to benefit the cause (modeled in the above right photo by Giannini), has a catch phrase that says it all: “None of us can move forward if half of us are held back.” Visit chimeforchange.org/join-in to get involved.

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