H&M is truly unstoppable! After the affordable brand everyone knows and loves tapped Lana Del Rey for their fall 2012 campaign, convinced David Beckham to model in his skivvies, and dressed Michelle Williams, Ginnifer Goodwin, and, most recently, Helen Hunt (at the Oscars, no less!), the brand went beyond its scope to present its first-ever fashion show during Paris Fashion Week yesterday, attended by the likes of Ashley Olsen, Emma Roberts, and Chloe Moretz. “I’m so excited to be here right now,” said Moretz. “I think that H&M doing this show during Paris Fashion Week puts H&M in a whole new light.” And Roberts added, “I wear it all the time, it’s so wearable and easy to mix. The show was so cool.” The show also served a purpose: Giving fans a look into what to expect in stores this fall, including tailored blazers, chunky knit sweaterdresses, over-the-knee boots, and even a loose black gown—the kind we could see Olsen wearing to her next big event. So, would you wear these H&M pieces next season?
Plus, see more stars we spotted at Fashion Week!