No one loves today, February 22, quite like Adam Levine. The Maroon 5 frontman inked his forearm with the numbers 222, and he also named his new clothing line for Kmart after the triple digits. “It’s been my lucky number for my whole life, since I was 15, and it has been kind to me so far,” the handsome singer told us when we caught up with him in New York at a preview for his forthcoming line for men and women. Set to debut this fall at shopyourway.com and Kmart stores, 222 by Adam Levine will be “classic, simple clothing based off of some really iconic people, like James Bond, Steve McQueen, James Dean,” he told us, alluding to the plain white tee and jeans from the line he wore during the preview. “I think [it’s important] to make something that is flattering. But this is just my personal opinion, it’s my thing, it’s what I love, and that’s why it’s my line.” And he’s inviting his rabid fan base—being in Maroon 5 and judging The Voice has its advantages—to help him with his design process. Log on to shopyourway.com/adam to give Levine feedback on his creations, and win weekly prizes (like a signed guitar or backstage concert tickets). “I definitely know where I want to start, but it’s going to grow and evolve,” he added. See what he comes up with when the line launches—first on shopyourway.com then in Kmart stores—this fall.
Plus, see Adam’s and more performances from the Grammys!
— Brooke Mazurek