If you think you love Fashion Week livestreaming, check out the latest trend: digital fashion shows! Designers like Rachel Roy, Pierre Balmain, and Peter Som decided to take ‘streaming one step further, ditching an audience-filled show altogether in favor of a taped runway you could only see on your computer screen. “A digital show allowed me to tell the story of my fall collection in a new way and share that with a larger audience,” Roy told InStyle.com, adding that she was able to share more behind-the-scenes looks through social media with the digital format. “I wanted it to be very inclusive and create experiences that people who love fashion can engage with.” Get in on the digital fashion show action: Watch Rachel Roy’s online-only runway show above!
Plus, check out our Cheat Sheet to London Fashion Week!