Not only did celebrity stylist, designer and reality star Rachel Zoe send models traipsing down the runway at her fall ’13 show yesterday, she also debuted her new blow-dry bar, DreamDry, in New York City’s Flatiron District. The concept is inspired by women on the go (something Zoe knows more than a thing or two about!). The salon, which Zoe co-founded with strategic marketing expert, Robin Moraetes, features e-services and programs—like having your photo snapped post-styling so you can refer to it next time—extended hours, and a selection of go-to hairstyles, ranging from sexy waves and straight strands to waterfall braids and top knots. “A hairstyle is like an outfit, it deserves care and attention, and every day allows for a new twist on your own self expression,” said Zoe. “DreamDry makes dream hair a daily reality.” Visit dreamdry.com for more info and store hours.
Plus, see Rachel’s latest fashion show!