Chanel tapped Gisele Bündchen to be the face of the luxe label’s new makeup line Les Beiges, which launches stateside in this August. “Modern, independent and positive she is at one with herself and perfectly represents the values of this line: natural beauty, simplicity, freedom and a healthy glow,” the brand said in a statement. Get a first look at the new campaign in the video.

Plus, see more celebrities modeling in ad campaigns!

celeb campaigns

• Gisele Bündchen’s David Yurman Campaign
• Gisele’s Best Outfits Ever!
Tom Brady and Gisele Welcomes a Baby Girl