The 49ers and the Ravens might be studs, but there’s another man we’re pretty excited to see on the small screen this Super Bowl Sunday! Meet Matthew Terry, the handsome star of Calvin Klein‘s very first Super Bowl commercial, a 30-second jaunt that will feature Terry giving fierce face in the the brand’s new Concept line for men. (Check out a steamy sneak peek above.) The black-and-white clip is inspired by a whole “man versus machine” theme, with a 360 view that’s meant to mirror the undies’ seamless design. But we think the most important thing to know is that this boy looks good in his skivvies. See you on Sunday, Matt!

And while you’re at it, check out more of our favorite fashion campaigns.

2013 Fashion Campaigns

Matt Damon Doesn’t Take His CK Suits for Granted
The Boys Who Wore Calvin Klein to the SAG Awards
Beyonce’s Super Sexy Super Bowl Promo