Let the madness begin! People camped out on freezing New York City sidewalks to get their hands on the just-released Maison Martin Margiela for H&M collection. After an avant-garde launch party, attended by Kanye West and Sarah Jessica Parker, to name a few, and a preview of the collaboration—which includes oversize coats, baggy trousers, and (possibly) a bird—you can now officially shop the über-modern line that brings the high-end Parisian brand to the masses. “The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further,” the luxury Margiela label said in a statement about the partnership. “We will bring together the contrasting universes of the two houses in ways that will surprise all.” H&M’s 5th Avenue flagship in New York had shoppers lining up as early as yesterday morning. If you don’t know it by now, NYC fashionistas don’t mess around! But, hey, this could actually make Black Friday seem tame…

Check out Margiela for H&M below!

margiela for h&m

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