Courtesy of Arthur George

Rob Kardashian’s new sock line, Arthur George, lands exclusively at Neiman Marcus today! While his sisters have long been in the fashion business with Dash and the Kardashian Kollection, their baby bro is taking his first style step with Arthur George, and he couldn’t be more thrilled. “I’m really excited for everybody to finally see something I’m passionate about come to realization,” Kardashian told InStyle.com. The collection includes a plethora of 100 percent Egyptian cotton socks ($30 a pair) in colorful patterns—from zigzag to argyle. While Kardashian is starting off small by only releasing his men’s collection at Neiman Marcus, the women’s and juniors socks will be available online following the retailer’s two-month exclusive. And Rob isn’t just dipping his toe into the design arena. This is only the beginning of my venture into the fashion world,” Kardashian told us. We can’t wait to see what he has up his sleeve!  Until then, you can shop Arthur George socks at Neiman Marcus stores and neimanmarcus.com.

Plus, see the Kardashians Kolors OPI polishes.

Kardashian Nail Polish

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