Not all of us are like Blake Lively and can call upon Marchesa designer Georgina Chapman and co-founder Keren Craig to create our wedding dress at the drop of a hat. But we can get something from them free of charge—tips for gown shopping! “We always say pick a dress that makes you feel confident, beautiful and something classic—nothing too edgy that you’re going to regret in twenty years time,” Craig told InStyle at Martha Stewart’s 11th Annual Bridal Fashion Week Party in New York City. Just this week, the pair showcased their new fall 2013 bridal collection during Bridal Fashion Week, which mixed timeless elements (ballgowns, lace) with current styles (peplum, color), proving their point that classic can be fashion-forward. “Every woman wants to look her most beautiful, and that is the key to bridal,” said Chapman. So beautifully true! See Marchesa’s latest bridal lineup in the gallery.