Halloween is exactly two weeks away, and we’re prepping by stocking up on some festive blood-red lipstick! Lucky for us, deep rouge shades are very on trend this season. The key to choosing the right dark red depends on your skin tone. “Skin can look dull and shallow if you pick the wrong deep shade,” celebrity makeup artist Agostina Lombardo told InStyle.com. She suggests burgundy-oxblood shades for fair skin tones and a black cherry shade for darker complexions. No need to wait for October 31st, try it today—see our top lipstick picks in the gallery.