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Now this is how a man sells fragrance! After weeks of teasers, Chanel finally revealed Brad Pitt’s campaign for the label’s iconic No. 5 fragrance. His 30-second spot is intended to seduce, as he speaks directly to the camera—to us!—about the journey of our lives. “It’s not a journey,” he says. “Every journey ends, but we go on. The world turns and we turn with it. Plans disappear. Dreams take over. Wherever I go, there you are. My luck. My fate. My fortune.” So, is he convincing? Watch the clip above and let us know. 

Plus, see more stars model for fashion!

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Courtesy of Chanel