H&M & Other StoriesCourtesy of H&M

H&M is going high-end! Perhaps inspired by their stylish celebrity faces like Lana Del Rey and David Beckham, the Swedish retailer is launching its first luxury fashion line called & Other Stories, set to debut in Europe next spring. The women’s collection—which will include accessories like shoes, bags, and jewelry in addition to clothing, all designed at the brand’s ateliers in Paris and Stockholm—aims to help female clientele “create their own personal story.” (Pictured is the “mood board” they used for inspiration.) Now excuse us while we book our springtime trip to Paris.

Plus, see Lana and David pose for H&M.

CELEBRITY CAMPAIGNS

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