Demi LovatoMediaPunch Inc / Rex USA

When X Factor judge Demi Lovato broke down in tears on last week’s episode—prompted by a contestant who was severely bullied—perhaps she was foreshadowing her next career move. The Disney star has just announced on Twitter that she is the new ambassador for Mean Stinks, an anti-bullying campaign created by the deodorant brand Secret. “So excited to be Secret’s new @meanstinks ambassador!!! #gangupforgood,” she tweeted. Her music has long been thought to send an anti-bullying message, with her single “Skyscraper” being the most recent example.

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