Gwyneth Paltrow - Max FactorCourtesy Photo

Gwyneth Paltrow is at it again! Fresh on the heels of her Hugo Boss fragrance campaign, the actress has taken on yet another role. She is the new face of Max Factor cosmetics. Paltrow will sport three different looks for the ads, which are based around the brand’s staple products, and represent varying facets of the Goop founder’s persona. “We’re hoping [this campaign] will act as inspiration for other women to find the glamour statements that are right for them,” said Esi Eggleston Bracey, Vice President of Max Factor Cosmetics. The print and online campaigns are set to launch worldwide starting in November. We can’t wait!

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