Katie Holmes - Bobbi BrownGetty Images; Courtesy of Bobbi Brown (2); Time Inc. Digital Photo Studio

When you think “natural beauty,” a few actresses come to mind–Katie Holmes included. She was at the top of the list for Bobbi Brown: the company has named Holmes the new face of the brand. The star is the very first celebrity ambassador, and between her understated, elegant beauty looks and Brown’s timeless palettes, we’d call it a perfect match! Holmes’s ad campaign will be unveiled next spring, and she will also appear on the in-store visuals for the products. “This is my first foray into beauty products,” the actress told WWD. “I think it’s amazing that Bobbi found a hole in the marketplace and said ‘I’m going to do something about it. I’m going to create a line for real women who want to look pretty and have it easy.‘” The actress has previously starred in campaigns for LOFT and H.Stern jewelry. If she wasn’t busy enough taking on the role as Bobbi Brown’s leading lady and showing her Holmes & Yang collection at New York Fashion Week in the next few days, she also plans to launch a capsule collection of color cosmetics for the brand in fall 2013. We can’t wait!

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CELEBRITY CAMPAIGNS!

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