While Michael Phelps retired from swimming, he’s not out of the water for good! The most decorated Olympian of all time (count ‘em, 22 medals!) is the new face of Louis Vuitton, posing in his skimpy Speedo for famed photographer Annie Leibovitz with a Vuitton duffle perched next to him. Good thing that bag is waterproof!

Plus, see more famous faces in fall’s luxury campaigns.

CELEBRITY CAMPAIGNS

MORE:
Meet Michael Phelps’s Model Girlfriend
Our Favorite Olympic Abs: Swim Edition
• Ryan Lochte’s Favorite Fragrance