Blake Lively is the new face of Gucci’s Premiere fragrance, and her first spot as the brand’s spokesperson debuted this week. In it, the actress shows off “the new essence for women” by spritzing it on herself with several emphatic neck tosses, a move she definitely perfected after years on the set of Gossip Girl as overly-dramatic Upper East Sider Serena van der Woodsen. Also included: A great backless gilded Gucci dress, a powerful massive fan on a desert movie set, and her always-amazing hair done in a retro down ‘do. Watch the commercial above, and consider channeling her moves the next time you douse yourself with perfume. A short film for the fragrance, also starring Lively, will premiere on September 1st at the Venice Film Festival.

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