Celebrity-fronted fragrance campaigns are having a big moment. Last week, Balenciaga dropped a colorful advertisement for its Florabotanica scent starring Kristen Stewart in a floral look by the brand. Shortly after, Gucci teased Blake Lively‘s short film for its Gucci Premiere perfume with a glossy image of the Gossip Girl star in an open-back gown. Lively’s fashion film, from Drive director Nicolas Winding Refn, will premiere at the Venice Film Festival September 1st. We can’t wait to see the film—and smell the scents!
Click through to see this summer’s sexiest fragrances.