Major changes are underway at Yves Saint Laurent! Hedi Slimane, the brand-new creative director of the iconic label loved by celebrities like Freida Pinto, Emmy Rossum, Salma Hayek, and Chloe Moretz, plans to change the brand’s name to Saint Laurent Paris, WWD confirmed. “This change celebrates our legacy and heritage, while boldly marking our ambition for the future,” Saint Laurent Paris CEO Paul Deneve said in a statement. “It will allow us to return to the fundamentals of YSL and revive the spirit and the intentions that reigned over the creation of ‘Saint Laurent Rive Gauche’ in 1966: principles of youth, freedom, and modernity.” Slimane will introduce the new moniker when he shows his spring 2013 collection this September. As for the infamous YSL logo? That’s not going anywhere—the label will continue to use it under the new name.
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