Poppy Montgomery
Abaca USA; Splash News

Poppy Montgomery took her hair color up a notch, enriching her already red strands with an even deeper color. “I’m just going through a mid-life crisis,” the 36-year-old Unforgettable actress told us with a laugh at the Crystal + Lucy Awards in Beverly Hills last night. “I just thought it was so red and it would be interesting to go dark, so I did it. Some people buy a new dress, I change my hair color.” And maintaining the hue—a blend done by Robert Ramos at Estilo Salon in Los Angeles—takes work. “It is a nightmare. Twice a week in the salon, or it fades to blonde.” Her secret weapon? ARTEC shampoos and conditioners, available starting at $4 at totalbeautysupply.com. “It is the brightest, scariest-looking stuff you’ve ever seen, but it maintains the color.” Secret’s out!

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— Kwala Mandel