Purple Replaces Red as Go-To Lingerie Gift ColorDec 19, 2011 @ 1:30 pm
After five decades of red lingerie leading in sales, we’re seeing a shift in buying habits. The British department store Debenhams reported a 54% increase in purple lingerie, making it this year’s top-selling color, the Daily Mail reports. Tell us: Which color do you prefer? Vote in the poll below and let us know!