Celebrities love Erdem Moralioglu! The London designer launched his collection in 2005, and his pieces have been red carpet regulars ever since, appearing on Kate Middleton, Rashida Jones, Kate Bosworth, Elizabeth Olsen and more. “I’ve had the privilege of dressing a diverse group of women who are all amazing,” the designer told InStyle.com at the British Fashion Council’s London Show Rooms in Los Angeles recently. “It’s such a huge compliment. I love the idea of providing women with something that they feel really comfortable in and that makes them feel like a beautiful version of themselves.” The designer is known for his eye-popping prints and bold florals, and encourages women of all ages—even those who are hesitant—to embrace a vibrant palette. “Don’t be afraid of color,” he says. “Start off with separates and move towards a dress. A dress is such an easy way to get ready in the morning—you can zip yourself into it.” See who else loves wearing Erdem’s designs in the gallery.

— Lindzi Scharf