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In addition to dressing numerous celebs, from Sienna Miller to Liv Tyler, New York designer Thakoon Panichgul also turns his attention to charity. This month, he launched the limited-edition Masai blue and red plaid scarf, and will donate 100% of proceeds to UNICEF to benefit children dealing with famine and devastation in the Horn of Africa, especially Somalia, Kenya, Ethiopia, and Djibouti. “I know we have a lot of problems out there, but this one involves lives, especially children’s lives,” Panichgul told InStyle.com. “It’s something we can all prevent, and we all should. We all should be a little bit more aware of the world we live in, of people.” Scoop up the lightweight wool scarf at Thakoon.com for $250, and watch the scarf in action in the video below.

Above video: Model is Ruby Aldridge. Photographed by Paul Maffi.