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Milly designer Michelle Smith recently opened her first U.S. store in New York—a celebration in itself—and even more exciting, it features an in-store bridal boutique for those who want to wear the label for their wedding (and especially all of the rehearsal dinners, showers, and events leading up to it). Brides-to-be will find 12 limited-edition styles at the store, from short reception-ready dresses to long wedding gowns hand-crafted from silk, satin, lace, and sateen. “The girl who comes to me is looking for something that you won’t find anywhere else,” Smith told InStyle.com. “With larger companies, a dress becomes very common and recognizable. Here, you’re looking at a dress that might be one of a kind, and girls like the exclusivity.”

VISIT THE BOUTIQUE: Each dress is custom-made and cut to order. Shorter styles start at $365; gowns fall in the $1,000-plus range. To book an appointment with Michelle Smith or one of her consultants, call 212-395-9100. Visit the boutique at 900 Madison Avenue, at 73rd St.

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She’s been blond, brunet, black, red, and even blue, but now Katy Perry has gone pink! The singer debuted the bright new hue in Los Angeles yesterday. “I have been dying my hair since 10pm! Good GOD let me get to my destination tonight!” she Tweeted last week. What do you think of the new color? Tell us in the comments!

See who else dyed their hair in the gallery.

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1. The new It bag: Valentino’s Rockstud. Jessica Alba, Cameron Diaz, and more own one. [RCFA]

2. Pippa Middleton’s skin tone was voted the most desirable celebrity tan in a new poll. [DailyMail]

3. Festival goers, rejoice: Hunter Boots launched an App to help users plan their outdoor pursuits. [iTunes]

4. Drew Barrymore directed a Best Coast music video starring Miranda Cosgrove and Chloë Moretz. [MTVStyle]

5. Gap landed some new faces for their upcoming video campaign—store employees! [TheHighLow]

6. Christina Perri belted out her new single “Arms” on last night’s David Letterman show. [Idolator]