Mary-Kate and Ashley Olsen’s New Shopping WebsiteApr 7, 2011 @ 12:00 pm
Fashion moguls Mary-Kate and Ashley Olsen are launching a shopping site! Their venture, called StyleMint, was created in partnership with BeachMint, the same company behind Kate Bosworth’s monthly jewelry site, JewelMint. After taking a personality and style quiz, StyleMint will recommend purchase selections that the user can buy each month. The Row and Elizabeth & James designers will help design and merchandise the offerings, starting with a collection of women’s T-shirts retailing for $29.99. “With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring way for us to think and create as designers,” Mary-Kate Olsen told WWD. The monthly club launches in July, and future collections may include knits and sweaters. Sign up to receive a launch alert now at StyleMint.com.