Gucci is introducing a children’s collection and who better than Jennifer Lopez’s twins, Max and Emme, to front the ad campaign? After all, they’ve been raised by one of the most photographed women in Hollywood and something tells me they’ve seen a piece or two of Gucci hanging in her closet. In these behind-the-scenes images (above), the trio is photographed playing on the beach in Malibu. The new collection for tots will drop next month and includes everything from apparel to shoes to sunglasses to jewelry.

To go along with the children’s collection launch, Gucci has simultaneously announced a new donation to UNICEF’s Schools for Africa initiative. Pretty great, right? Creative director Frida Giannini explained in a press release, “I visited Malawi at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don’t get the chance to go to school. Every child has the right to an education, and an education is forever.”

Click below to see the final campaign image!