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The following is a guest post from one of our favorite blogs, Fabsugar.

After Mary-Kate and Ashley Olsen’s presentation of The Row at Paris Fashion Week on Oct. 3, Bing will premiere an exclusive short film, featuring an inside peek at The Row’s studio, a virtual fashion show, and an interview with the designers. The entire clip will be available on starting Oct. 4 at 7:30 p.m. EST. Until then, watch the teaser, where the sisters discuss the meaning behind the label’s name and the first piece they designed. In other The Row news, they recently launched a shoppable video for Fall ’10—just watch the clip and click when you see something you want!