02 : September : 2010 : InStyle.com What's Right Now

Happy 9-02-10 Day!

Sep 2, 2010 @ 4:56 pm

Happy 90210 Day! The totally made-up holiday (Today’s date is September 2nd, 2010 – 9-02-10. Get it?), has those of us who are old enough remembering some of our favorite moments from the original ‘90s teen drama, Beverly Hills 90210. As we looked at photos from the series, our nostalgia gave way to a few, “I can’t believe I wore that!” fashion flashbacks. Oh, the baby-doll dresses, scrunchies and high-waisted jeans! Click through our gallery to see Brenda, Brandon and the gang and tell us which questionable trends you rocked back in the day. Donna Martin graduates!

Check what the new cast of 90210 has to say about ’90s fashion trends.

— Bronwyn Barnes

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Victoria Beckham’s Most Versatile Dress

Sep 2, 2010 @ 2:27 pm

Ramey Photo; bauergriffin; Fame Pictures (2)

Style icon and fashion designer Victoria Beckham always looks chic, so when we spotted her wearing the same minidress in four different colors, we had to find out who made it. The answer? British label Goat, started ten years ago by designer Jane Lewis. “The simplest things are the absolute hardest to achieve,” Lewis said of her inspiration. “To make luxury look this effortless is hard. We really look at every single detail.”

— Rachel Jacoby

Fashion Week Sneak Peek: Tommy Hilfiger

Sep 2, 2010 @ 1:31 pm

Tommy Hilfiger

Tommy Hilfiger, who is celebrating his label’s 25th anniversary, tells us that his Spring 2011 collection is inspired by the “country club prep with a twist.” Visit our Designer Central on September 13th to view the full collection.

Check back daily until the first day of fashion week (September 9th) for more exclusive sketches.

—Christina Rutherford

Alexa Chung for Madewell: The Official Campaign Photos!

Sep 2, 2010 @ 12:52 pm

Courtesy of Madewell

The official campaign photos for Alexa Chung for Madewell are out and we’ve got an exclusive shot! Lounging in the forest and fields of Big Sur, California, Chung models everything from boy-meets-girl button downs to prim schoolgirl dresses. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style,” said Chung. “I can’t wait for my friends to wear it!” Chung’s collection, which retails from $48-$295, will be available starting September 9th on madewell.com and in stores nationwide September 11th. As a bonus, with every Alexa for Madewell purchase you’ll receive a special ribbon pouch with a handwritten note from Chung featuring one of her three favorite quotes. Click through our gallery to see more of the official campaign and a sneak peek at the gift with purchase.

— Rachel Jacoby

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Courtesy of D&G; Courtesy of Jessica Simpson; rex; Paul Fenton/ZUMA; Courtesy of Prada; Courtesy Photo

See Matthew McConaughey in a Tux, Jessica’s New Spot, and More!

Sep 2, 2010 @ 12:47 pm

1. Check out Matthew McConaughey’s sexy new campaign for Dolce & Gabbana. [HuffingtonPost.com]

2. Jessica Simpson frolicks around in her new ad for Macy’s. [PeopleStyleWatch.com]

3. Sienna Miller and her sister Savannah were two of the many stars that turned out for the British Fashion Awards nominees announcement. [InStyle.co.uk]

4. Paula Patton has scored the female lead in Mission: Impossible 4. [JustJared.com]

5. Buy this Prada tote in Prada boutiques starting Friday, September 10, and 10% of the proceeds will be donated to New Yorkers for Children. [NewYorkersforChildren.org]

6. Work out with Jane Fonda! [People.com]

12 Outfit Ideas from LOFT’s Fall Collection

Sep 2, 2010 @ 12:15 pm

Courtesy of LOFT

LOFT has teamed up with four leading fashion stylists to create a dozen different looks from their Fall 2010 collection as a part of the label’s new Style Studio initiative. Using LOFT’s ten chosen fall essentials—including cropped pants, a faux fur vest, a slouchy sweater, a floaty dress and a statement necklace—the four stylists, Alia Ahmed Yahia, Joanne Blades, Kate Young and Tina Chai, each created three seriously-chic looks. Click through our gallery to see all of the inspiring outfits, then tell us: Which LOFT look is your favorite?

— Rachel Jacoby

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Glee Costume Designer Dishes on Rachel Berry’s Style

Sep 2, 2010 @ 11:58 am

Although the DVD for Glee Season 1 doesn’t hit shelves till September 13th, we were able to nab a sneak peek from the extras! In the video, Glee‘s costume designer Lou Eyrich talks about the importance of on-set style: “Clothes help define who the person is by something as simple as a skirt length or a shoe they put on.” As far as Lea Michele‘s character, Rachel Berry, goes, she’s “a little bit nerd, fun and colorful,” Eyrich says. Check out Berry’s “hangers full of socks” in the video now, and stay tuned for the season two premiere, airing on September 21st at 8pm EST on Fox, where we hear that the opening number will be a rendition of Jay-Z and Alicia Keys’s “Empire State of Mind”! More

— Rachel Jacoby

Courtesy of Marchesa

Marchesa Designers are InStyle‘s Newest Columnists!

Sep 2, 2010 @ 11:45 am

Starting in the October issue of InStyle, Georgina Chapman and Keren Craig, the geniuses behind Marchesa –the line with more red carpet appearances than we can count (most recently Heidi Klum and Kim Kardashian at the Emmys)—will be answering your style questions each month. Submit your most vexing fashion queries now at instyle.com/askmarchesa and take advantage of their pro advice!

To find out more about Marchesa, check out their 10 Key Moments.

—Megan Deem