Courtesy of Brian Atwood

Luxury shoe designer Brian Atwood has a cult of celebrity fans, including Victoria Beckham and Rachel Bilson, and now he’s announced that he will design a more affordable collection of covetable heels, B Brian Atwood. The line, which hits department stores next fall, will retail from $200-$500, which is still quite a difference from his regular red carpet stunners—these Weston slingbacks (at left) have a price tag of almost $900! “The cool, East Village girls who have great style are kind of a muse,” Atwood told WWD of the collection’s design philosophy. “Our brand essence is fun. It is lipstick, boys and killer heels.” Sold!