Cat Deeley is modeling Links of London’s latest jewelry collections, some of which she also helped design, in a series of steamy new ads. “It’s time! My first ever Links of London Campaign comes out next week in the UK, US, and across Asia…keep your eyes peeled!!!” Deeley wrote on her blog. “I am flying to London in a few weeks to celebrate the launch—we are throwing a big party on the eve of London Fashion Week!” Shot in June in Los Angeles, the British host, who is also the official brand ambassador for the label, shows off their new Friendship bracelets (which she wore to the Teen Choice Awards), 20/20, Infinity and Effervesence collections.