London Fog has tapped Mad Men’s Christina Hendricks to star in their latest ad campaign. Following in the footsteps of Gisele Bundchen, Eva Longoria Parker and Tony Parker, Hendricks shows off the label’s iconic trench coats, sophisticated outerwear and accessories from the fall collection. “London Fog is a classic brand, which I love. It also ties in to Mad Men—we used London Fog in the show and this was a nice way to tie everything together,” Hendricks said. “The trench is such an iconic shape for men and women. It works for everyone—it worked in the 1960s and it works now.” Click through the gallery below to check out all the behind-the-scenes photos of her sultry campaign shoot and watch Hendricks discuss her new modeling gig in the video below!