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Maroon 5′s front man, Adam Levine is launching a fashion collection called 222 (his lucky number), complete with both a men’s and women’s line. “I’m passionate about fashion…what you wear reflects some kind of attitude towards style,” the singer told WWD. And in Levine’s case, this means minimal: “It’s very simple and pure and durable,” said Levine, who is partnering on the collection with his father Fred Levine. “Jeans, T-shirts and a leather jacket…There will be no bedazzling in this collection. I like subtlety in design.”