081310-linda-lead-300.jpgCourtesy of Talbots
Aug 13, 2010 @ 10:23 am

Talbot‘s iconic red door isn’t the only thing the retailer is changing to attract a younger costumer (their average is 68 years old)—they’ve hired supermodel Linda Evangelista to show off their super sleek Fall 2010 collection. Photographed by Mert Alas and Marcus Piggott, Evangelista models the brand’s fresh take on traditional classics: a must-have leopard coat (right), a chic red suit, a double-breasted camel coat and an embellished shift dress. “We feel she represents a successful woman that speaks to 40-plus-year-old women,” CEO Trudy Sullivan told WWD. “This is Talbots’ moment of profound change.” Click through the gallery below to see all of Evangelista’s ads for Talbots.

Joyann King

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(13) Comments

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Evangelista is ageless and one of the most beautiful women in the world…

-Gina on August 13th, 2010

This is Talbots?? Linda Evangelista…pure love…why isn’t she on the cover on InStyle or Vogue??

-mil on August 13th, 2010

BEAUTIFULLLLL AD CAMPAIGN!!!!
VIVA A LA LINDA!!!!

-ISRAEL on August 13th, 2010

They are looking to attract younger “costumers”? Like people who dress up in costumes or costume designers perhaps? LOL. Ahh, proof reading after spell check is a good thing…
Well, I mean if they really are looking for younger customers ;)
Now, can I order that coat online?!

-Susi on August 13th, 2010

What is the lipstick color/and brand that Linda Evangelista is wearing in the Talbot ads?

-Name (required) on August 21st, 2010

Thanks for the props! Linda is a classic.

-Sophie on August 23rd, 2010

Does anyone know many gorgeous innocent leopards were killed to make that one coat? And how many will be killed to make all of these coats for Talbot’s? Beautiful ad campaign, yeah. Maybe with the poor cat’s blood all over it. Truly horrifying.

-Somoa on September 9th, 2010

Hey Somoa, ever been to Talbots? They don’t sell fur. The coat is made out of canvas with a leopard print…

-DDL on September 14th, 2010

The “leopard” coat is made of velvet…

-Claudia on September 15th, 2010

OMG! I knew it was Linda! Perfect model for Talbots! Perfect for attracting the younger classy professional customer. I was the “younger cutstomer” in the 80′s but still am a big fan of Talbots…and Linda!

-Suz-e-q on September 17th, 2010

SHE IS FOREVER GORGEOUS!

-Hater on September 24th, 2010

I recently saw a Talbots AD in a woman’s magazine – don’t remember which – maybe Glamour, Vogue or even Cosmopolitan, with closeup shot of a model wearing a sheer blouce w/ suspenders. I looked on line an cannot find the blouce. Can you help?

-Annemarie Egnoto on March 8th, 2011

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-pornoflatrate on May 4th, 2012

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