The multi-talented Beyonce is the star of the latest ad campaigns for Dereon and House of Dereon, the two lines she designs with her mother Tina Knowles. The singer channels a futuristic biker chick for Dereon’s Fall ads (left), wearing a black sharp-shouldered minidress, tons of oversize jewels, spiky boots and an edgy blond coiff. But for the couture line, House of Dereon, her look is a sharp contrast (right): Beyonce is reminiscent of 1940s screen sirens Marlene Deitrich and Lena Horne, modeling gorgeous gowns, red lips and pin-up curls. “These two campaigns feature Beyonce, but that is where the similarity ends. They are so different in mood, reflecting the distinction between the two brands,” Tina Knowles said in statement. Click through our gallery to see all of the Dereon and House of Dereon ads and watch the behind-the-scenes video after the jump!