Aug 11, 2010 @ 12:51 pm
081110-dereon-623.jpgTony Duran (2)

The multi-talented Beyonce is the star of the latest ad campaigns for Dereon and House of Dereon, the two lines she designs with her mother Tina Knowles. The singer channels a futuristic biker chick for Dereon’s Fall ads (left), wearing a black sharp-shouldered minidress, tons of oversize jewels, spiky boots and an edgy blond coiff. But for the couture line, House of Dereon, her look is a sharp contrast (right): Beyonce is reminiscent of 1940s screen sirens Marlene Deitrich and Lena Horne, modeling gorgeous gowns, red lips and pin-up curls. “These two campaigns feature Beyonce, but that is where the similarity ends. They are so different in mood, reflecting the distinction between the two brands,” Tina Knowles said in statement. Click through our gallery to see all of the Dereon and House of Dereon ads and watch the behind-the-scenes video after the jump!

Rachel Jacoby

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-jorer on August 11th, 2010

I think she looks super sexy in the new pics!! And, I disagree that she’s trying to look like Lady Gaga.

However, I’m more excited to hear her on Kanye’s new track “See Me Now.” I just listened and picked up the track myself :) (http://bit.ly/bBF8fD) Enjoy!

-Jasmine on August 11th, 2010

Well….Beyonce looks like she totally wants to show some skin! A little revealing….But, I have to say,
I am in love with her hair! Any style, up or down, or half-up, it looks great!

-Colline Porter on August 11th, 2010

It looks as high fashion as any other shoot. Beyonce is very versitile and can wear any style well. I just can’t seem to get past the fashion brand’s name, House of Dereon. It rubs me the wrong way. To be known as the “House of” implys iconic status and that is earned through decades of recognition. The clothes may be beautiful, but the name makes it feel like a designer imposter.

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-fsdfs on August 26th, 2010

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