Courtesy of Pepe Jeans

Alexa Chung’s newest ads for Pepe Jeans just debuted and the budding British style icon looks effortlessly chic. Looking one part sweet schoolgirl in collegiate cardigans and plaid skirts and another part hipster in edgy leather jackets and denim button-downs, the former MTV host models the Fall 2010 collection alongside male models Jon Kortajarena and Gaspard Menier. Click through our gallery to see more of Chung’s ads.