080910-the-row-300.jpgDiane Bondareff/AP photo
Aug 6, 2010 @ 6:12 pm

Mary Kate and Ashley Olsen’s luxury collection, The Row, is now available online at the label’s newly debuted e-commerce site! “We focused on The Row’s e-commerce experience to be engaging, effortless, and as user friendly as possible,” Ashley said in a statement. “It’s a natural extension and next step to building The Row’s lifestyle brand.” And as an added incentive to scoop up their seriously luxe fabrics and versatile silhouettes, the designer duo is giving all shoppers a discount of 15 percent off their entire purchase. Simply enter “SHOPTHEROW” at checkout (offer expires on August 20th at noon) and be sure to sign up for The Row’s email updates and you’ll automatically be entered to win a pair of their covetable leather motorcycle pants!

Leah Abrahams

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(3) Comments

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OMG who would wear anything they do. Mary Kate and all her witchy black floor length disasters look out of a vampire flick. I have yet to see either one look fashionable,cute,trendy or glamorous in years. Thanks I’ll pass if that’s “fashion”

-ellen on August 9th, 2010

They have some amazing and sophisticated pieces, especially in their fall collection. I see a lot of their pre-summer & summer collection as being very tribal. Everything is very unique. Yes, some things are a little out there but everyone has a different sense of taste and what speaks to them.

A word to Ellen – try looking at the collections before you start judging. And – if you don’t like it – don’t wear it or look at it. But definitely don’t bash someone’s style just because it’s not your own. If we all dressed the same, life would be boring. And yes, I am aware of how cliche that sounds but it’s true.

-Avaleene on August 10th, 2010

Avaleene, Your opinion must be worth more than others huh?? Who are you?

-kire on August 10th, 2010

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