Courtesy of Maidenform

Mad Men costume designer Janie Bryant has had her hands full recently with the launch of her new collection for QVC, her work with Banana Republic and her nail polish collaboration with Nailtini. Now lingerie giant Maidenform has asked Bryant to appear in a viral ad campaign to promote some of their favorite curve-enhancing shapewear on Facebook, Twitter, YouTube and maidenform.com. And while the details of Maidenform’s campaign are yet to be revealed, this ’60s-era ad from the brand’s archives (how Joan!) proves that Bryant is the perfect pick for the project.

—Leah Abrahams