Haley Mevorach/startraksphoto

Lauren Conrad debuted her first signature line back in 2007 and most recently teamed up with Kohl’s on the successful LC by Lauren Conrad Collection, and now she’s taken her design repertoire to the next level—announcing plans to debut a contemporary fashion line with her best friends. But don’t expect the new line to have the same look—or pricing—as her Kohl’s collection. Conrad told PeopleStyleWatch.com the women’s line will have “more specialty basics, [it will be] more of a boutique line.  It will be at a higher price point.” The collection is still in the beginning stages, but we’re sure Conrad’s hard work (and stylish eye) will pay off: “There is a little more thrill is doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing.”

—Leah Abrahams