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Mad Men costume designer Janie Bryant has had her hands full recently with the launch of her new collection for QVC, her work with Banana Republic and her nail polish collaboration with Nailtini. Now lingerie giant Maidenform has asked Bryant to appear in a viral ad campaign to promote some of their favorite curve-enhancing shapewear on Facebook, Twitter, YouTube and maidenform.com. And while the details of Maidenform’s campaign are yet to be revealed, this ’60s-era ad from the brand’s archives (how Joan!) proves that Bryant is the perfect pick for the project.

—Leah Abrahams

Lauren Conrad debuted her first signature line back in 2007 and most recently teamed up with Kohl’s on the successful LC by Lauren Conrad Collection, and now she’s taken her design repertoire to the next level—announcing plans to debut a contemporary fashion line with her best friends. But don’t expect the new line to have the same look—or pricing—as her Kohl’s collection. Conrad told PeopleStyleWatch.com the women’s line will have “more specialty basics, [it will be] more of a boutique line.  It will be at a higher price point.” The collection is still in the beginning stages, but we’re sure Conrad’s hard work (and stylish eye) will pay off: “There is a little more thrill is doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing.”

—Leah Abrahams

Hot celebrity designer Victoria Beckham, whose dresses have been worn by everyone from Gwyneth Paltrow to Jennifer Hudson, is launching a menswear line and has reportedly tapped her stylish husband to design it. David Beckham, who’s known as much for his flair for fashion as he is for his soccer skills, will be in charge of a full range of men’s couture, including tailored suits, sharp day wear and evening looks. “Victoria has been trying to persuade him to do it for a while and he’s finally succumbed. She’s reassured him that he has an eye for fashion,” a source told the Daily Star. The line is set to launch in the spring of 2011.