We told you when Taylor Momsen was confirmed as the face of Madonna and daughter Lordes “Lola” Leon’s new fashion line, Material Girl. Now we’ve gotten our hands on pictures from the shoot–including a few exclusive behind-the-scenes photos. In a statement, the pop icon explained her reason for choosing Momsen, saying “Taylor has a cool sense of style that’s unique and fits with the Material Girl look.” The line, which will be available exclusively at Macy’s, will be launched with a live performance by Momsen herself on August 3rd at the department store’s Herald Square location in New York; Madonna and Lourdes will make their own appearance at the store on September 22nd. Momsen, who is currently performing on the Vans Warped Tour with her band The Pretty Reckless, has been known to rock some seriously edgy ensembles–making her the ideal girl to represent the rocker chic pieces that compose the line. Check out the behind the scenes video above and click through our gallery for all of Momsen’s on-set looks.