We already told you about the new Burberry Beauty line; now it’s time to check out the gorgeous ad campaign. The photographs, which were shot by Mario Testino, feature models (left to right) Lily Donaldson, Nina Porter and Rosie Huntington-Whiteley (who’s shooting Transformers 3 right now). And, just as the label kept the makeup line’s palette subtle and natural, the ads have a beautiful simplicity to them as well. Burberry Chief Creative Officer Christopher Bailey told WWD that they “wanted the campaign to be completely iconic, and the girls to be wearing really classic yet modern-fitting trenchcoats.” Now we’re only wondering if our favorite new lipstick will come with a trench. (We can hope!) Click through the gallery to see the rest of the photographs.